First post, woot!
And I thought what better way to start a blog thingy than to talk about a crowdfunding platform! I know, right?
So, here’s super quick post about Patreon, a crowdfunding platform that has grown a lot in the past three years. And it’s about time that you should use it for your independent art business.
(And yes, it is a play on the word Patron, like, obviously!)
Crowdfunding is not a new concept, but for some it is, well, more or less. And for the past few years, this is becoming a thing again. Mainly in the independent art market, where artists are working directly with and for their fans. The gatekeepers are out! And this is such a fascinating time to be an independent artist, with the growth of sites like Kickstarter and Indiegogo and now Patreon, you don’t have to wait for permission, if you are ready to do the hard work, people are there to support you! But I am not sure how well it is growing in India, despite the fact that crowdfunding has always been popular in our country.
Anyway, so about Patreon, it is a crowdfunding site for people who create free content on a REGULAR basis. Like, weekly YouTube videos, daily sketches, series of paintings, web-comics and even crafty stuff etc.
Unlike kickstarter/Indiegogo—which are better if you are selling an existing product—this one works best for creators who are in the process of creating their product.
Granted there might be some tax issues here in India, but despite that it is a great platform for content creators from all over the world!
In case you decide to join, remember:
• Especially my fellow Indians, yes, this is asking for money, but this is not asking for free money. And there is NO SHAME in asking for money for your services. Everyone does that. Just make sure you give value to the customer/fans.
• Good things take time, so be patient and consistent.
• Be creative in designing different tiers of support and reward sections to provide value to your supporters for their patronage.